Video Marketing Strategy

Ensuring your approach to online marketing is creating the best possible return requires careful analysis and diligent implementation of the right strategy.  A strategy, and a content plan, that’s unique to your business.

In today’s digital world you need to harness the power of the fastest growing advertising medium on the planet – online video. We’ll help make sure you’re set up with the right structure and process to deliver the right content, at the right time, on the right channel, that is answering the right questions and ultimately delivering the right outcome for your business.

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Video Facebook Ads

Ensure your messages get into the news feed of your target audience. We deliver social ads on Facebook designed to engage and convert.

Optimising brands on Facebook is a mix on science and art — art for creative inspiration and science for traffic management and optimisation. Together we can leverage your brand’s existing power and marketing assets by understanding the math of traffic optimisation, why consumers connect with brands, and the underlying analytics and what we need to do to based on the results you want to improve.

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Lead Generation

Built for marketers, our turbo charge your lead generation software enables you to identify sales leads you never knew you had- get ready for game changing ROI.

Track your prospects buying journey to deliver insight to help your sales team do what matters most – closing more deals.

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Editorial Planning / Pre Production

Once we’re agreed the strategic plan, our creative team will begin developing top line ideas for your production or campaign – one of which will be developed further.

Led by our creative director, with experience delivering campaigns for internationally recognised brands such as Tescos, Ford, Hugo Boss and InterContinental hotels, we’ll develop a series of high level conversion and optimisation strategies, based around online video.  As part of this stage, one of our BBC trained researchers will complete in-depth research into your business, your sector and your competitors. We’ll work with you on first drafts to storyboards and scripts. We’ll define time scales and explore budget options – before proceeding to the production stage.

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Video Production

We take care of every aspect of the film-making process, from initial concept and script-writing right through to logistics, delivery and audience monitoring. 

We complete the production either filming in studio, on location, motion graphics or animation –according to the editorial plan/ scripts and storyboards agreed during the pre production stage.

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Video Bloggers

We help brands connect with consumers through a network of premium video bloggers and social influencers. 

Get your product in front of the demographic that matters most to your brand.

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Social Media Marketing

We can create and manage a targeted multi-platform advertising campaign (starting with YouTube and Facebook) that drives viewers and ongoing ROI for your business.

We’ll provide an actionable list of social media marketing best practices. We’ll also show what strategies your competition are currently leveraging so you can focus on the tactics that will have the biggest impact.

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Video Analytics

Our video analytics capabilities allow you to measure the true impact of online video. Track attention span, who is interacting with your campaign, where your viewers are coming from, where they are dropping off, and much more.

At CTM, we deliver content that connects. We manage, publish, measure, personalise and monetise: our industry-leading platform does it all, so you connect with viewers on all devices.

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Distribution

We’ll put together a strategy focused on sharing & conversation – promoting your content though a mix of paid organic and social search, targeting audiences across various social networks.

We develop distribution strategies in tandem with the creative so that you reach the right audience in the right channels. Where your content is placed and how easily it can be found are important considerations.

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Branding

Outside of a marketing plan that involves the creation of strategically placed ads that convert – we can assist with web design and development, branding and copy-writing.

We do everything – you just have to approve, reject, and look at the results. Our portfolio spans across various fields of branding, advertisements, online media promotion and more. We can provide a unique quotation for your project.

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