VIDEO ANALYTICS

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Crunch Time Media combines engaging, yet cost-effective video production, in-depth video analytics and powerful marketing tools designed to increase user engagement.
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Online video has become an essential marketing tool. You need analytics if you’re looking to:

    • Track exactly who’s watching what, when, and for how long
    • Improve your marketing results, for example, generate more qualified leads
    • Generate revenue from your videos.

Without analytics, it can be difficult to measure success and work out what aspects of your campaign need improving over time, for example, what videos are having the biggest impact on sales? Which parts of your videos do audiences find most engaging? When we know what works, we know what content we need to be producing more of.
 
Understanding how well your content performs will give us the insight we need to convert more viewers to buyers.
 
While some brands focus on going viral, others see value in ‘narrowcasting’ their videos to appeal to qualified buyer personas/ more targeted audiences.
 
Either way, you want to get the most out of your video investment. First, we need to understand your current situation, in relation too:

  • Your current marketing strategy. How well is this working for you? Does it factor in video? How are you measuring success?
  • What specific sales and/ or marketing goals are you working towards?
  • What do you want viewers to do after watching your videos?
  • Do you currently have a CRM in place?

We can show you exactly how viewers interact with your videos. We do this by tracking individual viewer data and integrating with your current marketing automation software/ CRM tools.
 
Built for marketers, our Video Analytics Platform delivers all the tools and data you need to:

  • Identify exactly who’s watching your videos and for how long
  • Embed lead capture forms and CTAs directly into your video assets
  • Make video data available in your Customer Relationship Management software
  • Manage all of your video content from one central dashboard
  • Deliver a consistent web experience with branded players and custom playlists
  • Improve click through rates by split testing splash screens to see what performs best with your audience
  • Use a Final Call-To-Action at the end of your video to guide viewers to take the next step

 
If you’re working with a CRM or MAP, our tools are proven to boost conversions on landing pages, improve results from email campaigns, and generate new leads by using strategically placed calls to action.
 
We provide the tools to drive action; insight and strategic know how, all of which is based on a track record of success. Contact us to see our most recent case studies.