Why Personalised Video?
Market leading companies in the telecomms, utility, banking, insurance and recruitment industries are benefiting from higher conversion rates, more powerful CTA’s and ultimately, ROI though personalising videos to their customers unique needs and preferences. Videos can incorporate viewers personal data, feeding information from your database or CRM.
This process can be tailored to your marketing, training, customer success and/ or brand loyalty program.
Whether searching for information on Google, watching movies on Netflix or purchasing products and services on Amazon, consumers now expect personalised recommendations based on their histories, preferences and lifestyle.
Online retailers who have mastered the personalisation of their customers experiences get higher ratings, video completion rates, levels of engagement and more repeat business. Contact us for more information and recent case studies of campaigns we’ve delivered in your sector.
Crunch Time Media, working in partnership with award winning cloud based technology platform provider Idomoo, combine the power of online video and the effectiveness of personalisation to create new level of experience for your viewers and customers.
Each viewer receives a video containing scenes bespoke to his or her profile and personal data, including:
- Visual elements
- Audio elements (greet the viewer by name, in their own language)
- Adaptive stories (experience a new, more engaging form of storytelling)
- Your customers will appreciate the special attention, relevancy and excitement that their personal videos deliver. Technology allows us to promote video content via email, or social media.
- Communicate visual content in the most compelling way possible– we use technology that drives exceptional results: 15x higher ROI than any other digital marketing communication channels.
- Personalised video can be distributed across multiple channels simultaneously to increase its view rate. Customise your personalised video campaign using our landing pages builder and email templates.
- Engage your customers at every touchpoint in the customer journey, from birthday greetings, order confirmation, upgrade offers, bill statements, loyalty coupons to event invitations, interactive surveys, lead generation, product offers and even pre roll ads.
Optimise performance, analyse user behaviour within an integrated analytics dashboard.