VIDEO MARKETING RESOURCES:

 

RESEARCH REPORTS, EBOOKS & CASE STUDIES

 

Discover The Latest Video Trends

A Complete Guide to Launching a Video Marketing Strategy

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In this 43 page guide, you’ll learn:

  • The types of video that drive the biggest bang for your buck
  • How to produce content that’s ‘sharable’
  • How to use stories to engage and inspire
  • How to use video to reduce ‘bounce rate’
  • Most common mistakes in online video production and how to avoid them
  • And much more!

Aberdeen Report July 2015: The Impact of Video Marketing

Marketers who use video are growing company revenue 49% faster than those who don’t. Fact.

What you’ll learn:

  • Why marketers are driving better results with video
  • How savvy marketers use video throughout the funnel
  • The top trends in lead scoring with video in 2015
  • The marketing tech stack that successful video marketers rely on

Branded Video Marketing Success – Forrester Research Report Nov 2015

Make Sales Conversations an Integral Part of Your Content Marketing Plans

According to research carried out by Forrester – businesses are wasting millions producing content customers find irreverent. Learn how to link marketing messages, increase sales conversations and build allies with your sales team for content planning, and empower sales to use content in prospect conversations.

8 Step Guide to Preparing a Video Brief

Step-by-step guide covers:

  • Your key messages, goals & proposition
  • Your target audience
  • Objective of your video or campaign
  • Style of production
  • Considering music, sound effects & formatting
  • Marketing your video
  • How to measure success
  • And other important considerations

The Essentials of a Documented Content Marketing Strategy

Published by the Content Marketing Institute, this guide covers:

  • Why having a documented content marketing strategy is so important
  • Tips on how to communicate your ‘Brand Story’
  • Why you need a content marketing mission statement
  • Developing a content marketing channel plan
  • And much more

Buyers Guide to Video Marketing & Distribution

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  • Defining your communications campaign objectives.
  • Sharing your message broadly with UK and international audiences, or target by region, industry or demographics.
  • Service level expectations.
  • Evaluating success
  • Multi Media distribution

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