Also known as a unique selling proposition (USP), your UVP is a statement that describes the benefit of your offer, what distinguishes you from the competition and how you solve your customer’s needs. Your unique value proposition should appear prominently on your website or landing page and in every marketing campaign.
3 Reasons Why You Should Be Using Video To Communicate your UVP
1. Video Create Trust
People prefer to buy things not necessarily from people that they know, but with brands and people which they are familiar. How long does the average person you see today spend staring at a mobile device, and how much of that time is spent browsing social networks? Your brand, your marketing messages, or content that serves to connect with your audience or prospective customers must resonate. It must how how you differentiate, it must connect on a deeper level.
Some will even pay a premium to buy something from someone they trust rather than get a better deal from someone they don’t know.
2. Smartphone Users Prefer Videos
Almost everyone has a 4g enabled smart phone these days. Smartphone users are on the go. They want information, and they want it FAST. People love to share videos they find amusing, thought provoking or informative with their friends or professional networks. What could people be saying, sharing, feeling or thinking about you or your brand right now if you had the right content marketing strategy in place?
3. Video Will Improve Your SEO
Google, YouTube and Facebook will rank your website higher for search terms that relate to your products and services if it contains video content audiences regularly engage with. Well produced video content gives viewers information quickly and can be made to include calls to action, drawing people into your sales funnel.
Getting your marketing videos on the internet could not be any easier than it is today. Videos can easily be added to any of your social network accounts.
A customer being able to see a product, service, or even the face of the people behind your company creates instant trust that text and images just can’t offer.
With today’s technology, virtually anyone with any level of skill can create a professional and effective video for their company, products and services, something which is important in today’s marketplace.
Crunch Time Media’s Unique Value Proposition:
Crunch Time Media strive to be London’s leading video production/ video marketing agency for producing and promoting content that delivers an ongoing return on investment. We work with clients to generate revenue from their video marketing by tracking individual viewer data through the use of advanced video analytics integrated into their marketing automation and CRM tools. This allows us to continuously improve marketing strategy based on measurable results.
Developing a Unique Selling Proposition – from Brian Tracy
Harvard i-lab | Startup Secrets: Value Proposition