Working with one of the original executive producers of ‘The Only Way is Essex’, we’ve developed a framework through which we capture on film what goes on in a ‘typical day’ within your business.
‘A day in the life’ videos
Taking this approach, we wouldn’t use a presenter, instead, we’ll make you or members of your team the focal point of each episode.
As part of the pre production process, we start by mapping out:
- stories we want to capture
- how you want to be perceived in your industry/ the impression we want to leave the viewer with at the end of each episode
- how personal within the business engage with clients,
- the partnerships you’re developing and
- the results you’re achieving
before filming is scheduled.
We can make each episode interactive, embedding links with downloadable information, tip sheets or white papers, links to social media profiles, or specific web pages.
We love the style of Gary Vaynerchuk’s “Day in the life” videos- and would look to emulate that, in the way we plan, and edit the footage after filming has been complete. Here’s one of his recent videos- if you haven’t heard of him, Gary runs one of the fastest growing digital agencies in America:
No content plan is worth much without an exposure strategy to go with it. That is why at Crunch Time Media we specialise in providing not just content strategy but also marketing and distribution plans and implementation.